Ads placed in lifestyle and audiophile magazines.
Stickers that people 'in the know' can place throughout public spaces to increase awareness.
Stickers, placed in public spaces. A sticker found near a light switch. Without the chemical industry you would be sitting in the dark.
An educational website about the chemical industry, covering a range of topics including latest developments in technology, it covers health and environment concerns and contains information about jobs in the chemical sector.
We hire actors to stir up some mixed feelings about the chemical industry, which we will counter and disprove with our educational website.
This is a website run by a crazy activist who tries to live without products from the chemical sector. He voices his opion in a way that everybody can see he's prejudiced. The previous website is meant to counter and nullify the concerns by the activist, to show that a lot of misconceptions held by the public are not the way they seem.