Expand Your Horizon

Launch

On the launch above Amsterdam thousands of small balloons shaped like music notes are released.

Contest

Each balloon is packed with a rfid chip and a code on the flag giving access to one high res concert from the complete content of Fabchannel, plus the possibility to participate in a contest to connect your friend and family to Fabchannel in order to win a free flight ticket to a concert anywhere in the world.

Flyers

Rubber flyers, which reveal the tagline and your reference code when streched out. Will be placed in See-Buy-Fly bags on airports.

Website

Campaigns landingpage and banners are interactive and respond to mouse movement. Content includes a visible map of the visitors current contest progress in an area of choice to travel, free downloads, special campaign merchandise and a link to Fabchannel's video's..