The Secret of the Cows

Outdoor

One of the new milktrucks, promoting the campaign website. These trucks will also be present in the ambient advertising, and along highways in the grass.

Ambient

You're sitting in the train on your way to work, staring at the grazing cows outside. Suddenly something rushed by the window! Wait, was that a cow? A girl cries 'Mommy, did you see that?? The cows are jumping up and down!' What's going on here?.. They're never going to believe you at work when you tell them what you saw.

Ambient

You have just caught a glimpse of the Secret of the Cows. It's what they do when you're not watching.. We use wooden cows mounted on rails next to the traintrack. When the sensor notices a train coming, the installation springs into action and our cows start running alongside the train, jumping around and doing backflips. It is a surreal experience.

Website

A website dedicated to a phenomenon we call 'cowspotting'. It contains never seen before footage captured from cows who went a little crazy. It also features our new milk packaging.

Packaging

Our new sixpack of milk. For this campaign we have created a custom bottle and a milkbottle dispenser in the shape of a cow. The new bottles are available for a limited period of time for the low price of 1 euro.